Hello, this is my first post! Been reading forum for some time and have appreciated all the info and opinions ...
Times Higher Education just published their 2016 "World Reputation Ranking" - I realize this is just another ranking, but it claims to "employ the world's largest invitation-only academic opinion survey to provide the definitive list of the top 100 most powerful global university brands". Well, one can argue about "definitive", but it is one measure of brand name recognition. UChicago is ranked #11 (it was ranked #11 in 2015 and #14 in 2014).
https://www.timeshighereducation.com/world-university-rankings/worlds-most-prestigious-universities-world-reputation-rankings-2016-results
What is curious to me is that the lack of name and/or reputation recognition in the general public. We are starting to get a real sense of this based on the reactions we get on sharing the news that my D is going to UChicago. Surprisingly, this is also among classmates and their parents at her private school, who just completed the college process, too.
Does any one have a theory(s) on WHY the school lacks name/reputation recognition in the general public given that UChi has been academically reputable for a very long time?
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